If you’re a lover of bright colours, bold design, or even familiar characters like Garfield, you’ve probably seen a piece of Lazy Oaf apparel out there in the world and felt immediately like you had to have it.

But who are the people behind the brand? As it turns out, Lazy Oaf’s origin story is just as charming and cool as their designs. British designer Gemma Shiel – an illustrator with a background in textile design – started the brand by handprinting her designs onto men’s t-shirts in a home studio and selling them in London’s Spitalfields market. After that, things started to move pretty quickly; her early designs showed off the same surreal sense of humour and style that makes the brand a bestseller today, and people took notice.

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There’s something about Lazy Oaf that feels like it couldn’t have originated anywhere except the UK. Their designs manage to be super-stylish as well as highly wearable (a rare combination in the fashion world), and the images they use manage to seem serious and hilarious all at once. Every Lazy Oaf piece is straight-faced on the surface but with a deep well of surreal, cartoonish humour running underneath. Famliar faces (like Garfield’s) are set against eye-catching neon backgrounds; slogans and patterns abound. Something we particularly love about all the Lazy Oaf products we carry is the way they manage to be funny without feeling like novelty pieces; how they manage to reconcile cuteness and a sense of humour with an unexpected edge.

This Soft Kitty Rucksack is the perfect blend of sweet, soft and useful:

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…while this Bits & Pieces Rucksack is cute without being cutesy:

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Their dresses offer the perfect combination of bright and bold to anyone looking to combat grey, cold fall weather:

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And their socks add the perfect surreal splash of colour to any kind of outfit:

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If accessorizing’s more your style, this pizza necklace should do the trick:

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But if you want to wear your love of junk food on your sleeve in a more literal way, there’s always this perfect pizza shirt:

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Lazy Oaf’s bright, bold designs are perfect for everyone – whether you’re looking to make a big statement or just add a pop of cartoon awesomeness to your outfit.

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