MilkBBI was originally created as a way for designer Justin Wallis to share his drawings with the world – but once he released his first collection in 2011, the popularity of his unique designs turned the brand into something more. Now, MilkBBI is one of our favourite new designers, turning out everything from t-shirts and tights to bags and pouches. Wallis’s designs mix a fashion-savvy, contemporary sense of design with a sweet, playful artistic sensibility - a combination that never fails to leave us swooning.
Clothes like this Mecha shirt…
…are great examples of the qualities that set MilkBBI apart from the crowd. These pieces manage to combine super-trendy all-over prints with images that are sweet and playful, but intricately rendered. (Plus, if you’re into those drawings and designs but wish they came in cute pouch form, you’re in luck: check out the Mecha pouch and the Starry Skies pouch for all your medium-to-large-sized storage needs.)
Other pieces, like this Cellular design (in neon pink or blue):
use retro-infused designs and gorgeous line drawings to make our nostalgic hearts sing. (Remember your last flip phone? We spent hours of our lives mastering Snake.)
The other thing we truly love about these designs is Wallis’s ability to sneak so many amazing ideas into really small packages. Like these socks, which are like a perfect, soothing, endlessly scrolling tumblr page, but for your feet:
Or these buttons, whose characters reveal more and more details the longer you look at them:
(MILKBBI NXT GEN GRL Button Set)
But the one we’re most in love with right now is this pin, which is just hands-down the greatest thing we’ve ever seen:
(We plan on buying enough for ourselves to cover every single fall jacket we own, so if you want one you’re going to have to hurry.)
MilkBBI’s designs are sweet and smart, playful and contemporary, cute and cool, all at once. We’re in love!
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