Magic Pony & Narwhal are proud to present The Torontoland Giant Snowmen a citywide public installation to raise donations for the The Starlight Foundation Canada.

When we were invited to help make Toronto become “Torontoland” – a winter wonderland theme park – we said “YES!”. We invited a group of the finest artists, illustrators and designers including Tara McPherson, Nathan Jurevicius, Alex McLeod, Team Macho, TADO, Ben&Julia, Mark Gervais, Melinda Josie, Travis Lampe, Noel Middleton, APAK, Rilla Alexander, Jon Todd, Patrick Kyle and Ginette Lapalme. Each artist created a unique 8 ft tall Giant Snowman which have now come to life throughout Toronto!

Find a Giant Snowman, snap a photo or video of yourself with the Snowman and upload it to Facebook (instructions are on the plaque beside each snowman). For every photo received – either through text or email – Toronto Tourism will donate $2* to the Starlight Children’s Foundation Canada, who are dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries.

All 20 Snowmen are live until early 2012 so be sure to take a photo and help make this Holiday brighter! We’re proud to have been a part of this incredible campaign and we hope you can too. We hope this becomes a tradition for Toronto.

» TORONTOLAND Info & Snowman Locations
» See hundreds of Snowmen photos on Facebook
» Team Macho Snowman Interview on Global TV (Nov 7, 2011)

*From Nov. 1 – Dec. 20, 2011 or until the maximum donation of $50,000 is reached.

Snowman by Melinda Josie

Snowman by TADO

Snowman by Noel Middleton

Snowman by Tara McPherson

Snowman by Alex McLeod

Snowman by Patrick Kyle