Say hello to the new Yummy World characters – Soft Serve Sally, Karl Ketchup, Fernando Fries, Percy Peanut, Peggy Popcorn and Siamese Sausage! Yummy World is a deliciously fun world made up of a unique cast of characters. Yummy World is set in the town of Sprinkle Tree, a magically yummy place where food is fun and fresh baked friendships and adventures meet :D

Kidrobot’s Yummy brand is inspired by the plush and 3D soft sculptures of self-taught artist, Heidi Kenney. With signature “googley” eyes and a dashed smile, Yummy brings life to baked goods, fruits, vegetables and beyond. While the Yummy brand is undeniably cute, it also has depth and range, soft enough for your nephew’s crib, friendly enough for your mom’s keychain, hip enough for your best friend’s closet and designed enough for your modern couch.